Reality Check:, Fruit, Vegetable Juices A Healthy Alternative To, Real Thing?,, Star - Purpose of the company is to create possibilities of gainful and dignified employment for the families dependent on agriculture sector. Ensuring sustainable livelihood. Thereis some made from litchi already present inside the market but the fact is that the competition is not so stiff on this section. Small retailers and growers and connecting them to mainstream marketplace generate livelihood possibilities. Boom profitability offer first-class. Enriched surroundings. Decrease the patron dissatisfaction simultaneously. Sturdy boom annually. The future of industry may be very brilliant as all and sundry watching for from the trend winning in the marketplace.000 liters of fruit juice a week. . Every other truth is that the products which exist already in the marketplace have a high rate. Sparkling and hygienic fruit & vegetable juice at an affordable price to the customers offer huge range of social protection and monetary services to providers and growers the firm goes to begin the operation to meet the need of the marketplace segment in which litchi product does not attain without problems. Aim y y y y y organizing and professionalizing small and marginal farmers closer to market oriented farming organizing and professionalizing avenue vendors and linking them to the primary move of the society empower avenue vendors. Helping a network of 12 companies and processing in extra of 30. Producing 3. Keep a great studies and development finances to beautify destiny product improvement. Creating market area seize 70 fruit juice marketplace of india in subsequent 5 years. Permit to put ourselves as one of the high-quality quality. Advertising distribution channel we used oblique advertising distribution channel wherein handiest retailer are worried. Particularly in products that need to be blended with water. And they are not worrying to go back to fruitflavored juice beverages. However.4 billion marketplace in decline income of fruit-flavored juice liquids declined nine between 2001 and 2006. The products . Which locations the full marketplace size at $five. Both amongst youngsters and among adults. Has led purchasers to seek much less calorie-dense alternatives such as bottled water. To attempt new beverage sorts inclusive of strength beverages and sports beverages. Buy rate retailer of 1 can is rs. Retailer buys the product and sells the product directly to the final purchaser for his or her non-public and non-commercial enterprise. Casting off the consequences of inflation) this represents a fall of 20.2 billion.