Business Plan, Indonesia - Airport business plan 15 discern 2-2: primary making plans filesâinterrelationships while figure 2-2 depicts the interrelationships a few of the number one making plans documents, now not every airport could have all three documents. If a strategic plan does not exist, a marketing strategy can power a grasp plan. If a business plan does now not exist, a strategic plan can pressure a grasp plan. In turn, a master plan aï¬ects the strategic and business plans. Whenever a making plans record is being introduced or up to date, all different making plans files need to additionally be reviewed to make sure alignment most of the plans. It isn't vital to have a strategic plan or a grasp plan to have a marketing strategy. However, a imaginative and prescient assertion, swot evaluation, and long-term strategic dreams (which are usually a part of the strategic plan) are also vital in growing a marketing strategy. If those elements exist and are cutting-edge, those elements may be integrated into the marketing strategy. If these factors do now not exist, or are previous, the worksheets supplied in chapter four may be used to help create or replace those elements. The survey of trendy aviation airports performed for the development of this guidebook discovered that the most common planning file is a grasp plan or alp (94), observed by way of a strategic plan (fifty four), and then via a business plan (25). At the same time as the survey outcomes indicated that one-quarter of the respondent airports have a marketing strategy, the follow-up interviews found out that the variety could be a great deal smaller, with very few popular aviation airports definitely having an âairport marketing strategyâ as deï¬ned within the survey questionnaire. ?¢vision announcement â¢swot analysis â¢inner assessment â¢outside evaluation â¢strategic dreams (and price range) strategic plan â¢undertaking, vision, and values statements â¢commercial enterprise desires, objectives, and action plans (inside purposeful areas) â¢airport and marketplace â¢employer â¢operations â¢marketing â¢aviation products, offerings, and facilities â¢monetary â¢budgets marketing strategy â¢stock â¢present situations â¢forecasts â¢call for/potential evaluation â¢environmental â¢standards, options, and cip â¢improvement (infrastructure) desires (and finances) grasp plan or alp.